We work with a wide variety of companies, with extensive experience in the blockchain and crypto space, including DeFi, NFTs, Gaming, Identity Solutions, Infrastructure, Exchanges, Wallets, and Real World Assets. Additionally, we have significant expertise in luxury real estate, particularly within the U.S. market. While these are just some of the sectors we specialize in, we have also worked with a broad range of clients. If you’re in real estate, blockchain, or a related field, we’d love to discuss how we can support your needs.

We are a global PR firm and serve clients in markets worldwide.

Our pricing is dynamic and varies depending on the client’s specific needs. Reach out to us today for a media audit and strategy specifically tailored to your brand, including a quote.

We have extensive experience working with a wide range of top-tier media outlets, including:

• Apartment Therapy

• Blockworks

• Bloomberg

• CBS News

• CCN

• CNBC

• CoinDesk

• Cointelegraph

• Decrypt

• Fortune

• Financial Times

• Inman

• LivingEtc

• New York Times

• Realtor.com

• Sunset Magazine

• The Block

• The Defiant

• The Independent

• VentureBeat

• Wall Street Journal

We leverage strong relationships with these and other key outlets to deliver high-impact media coverage for our clients in a variety of industries, including crypto, real estate, tech, and more.

Our process begins with onboarding and learning everything we can about your company, its executives, and goals. This helps us establish the messaging and narratives that will drive our campaigns. We hold weekly (or more frequent) team calls, maintain daily communication, and regularly pitch to media outlets to ensure you're top of mind with journalists. After major campaigns, we provide coverage reports, and at the end of each week we share weekly recaps. We stay on top of relevant industry news and identify ideal events or speaking opportunities. We support interview preparation and, once we’ve established your executive’s tone, create op-eds and content for thought leadership. In essence, we manage your company’s organic media relations, media strategy, and messaging, from conception to execution.

The timeline for seeing results in PR can vary depending on the complexity of the campaign, but generally, the process unfolds in key stages.

Onboarding & Research: The first few weeks are dedicated to getting fully onboarded and beginning to introduce you to friendly journalists. This involves learning everything we can about your business, goals, target audience, and unique value proposition. We work closely with you to understand your brand so we can accurately represent you in the media.

Building Media Foundation: On average, it takes about 3-6 months to establish a solid media foundation. This includes securing key media placements and building your brand’s presence in relevant outlets. During this phase, we focus on crafting compelling stories and pitching to the right journalists.

Fostering Relationships & Gaining Traction: After building initial momentum, the next 3-6 months are focused on fostering relationships with journalists and media outlets. This helps to ensure consistent, high-quality media coverage. While we guarantee media opportunities every month, the quality and quantity of coverage will improve and grow over time as relationships and trust are solidified.

Overall, PR is a long-term investment, and while you’ll start to see media opportunities early on, the full impact of your PR efforts typically builds over the course of 6 to 12 months.

PR focuses primarily on building and maintaining a positive public image for a brand through organic media exposure. It involves crafting compelling narratives, managing media relations, and securing coverage in reputable outlets. Unlike marketing, which can be more directly measured through metrics like sales and leads, PR is often harder to quantify because it’s more about shaping perception and establishing trust over the long term. PR is a long-term strategy, often focused on fostering relationships with journalists, thought-leaders, and the public to build credibility and authority over time.

We guarantee a minimum of 4+ media opportunities each month, alongside 1 piece of written content (such as a press release, byline, or op-ed). These opportunities are the result of our strategic outreach, ensuring your brand is positioned for success in the media.

It's important to note the difference between media opportunities and media coverage:

• Media Opportunities are the potential opportunities we secure for you—whether it's a feature, an interview request, or expert commentary. We work to align these opportunities with your messaging and ensure they match your brand’s goals.

• Media Coverage, on the other hand, refers to when these opportunities turn into actual published content. While we guarantee that we’ll secure the right opportunities for you each month, published coverage is not something we can control. Several factors affect whether an opportunity results in media coverage, such as the journalist's editorial approval, the current news cycle, and the timeliness of the story. Ultimately, the final decision to publish is out of our hands.

We ensure you’re fully prepared for any interview or media opportunity, offering guidance and support to make the most of these chances. But please note, unless it's a paid placement, published media coverage cannot be guaranteed, as it's dependent on many variables beyond our control.

Yes, we offer a free consultation if you reach out to us. This allows us to understand your needs and determine how we can best support your goals.